Cloud 21 and House of Minerva to Unleash a New Wave of Neo-Noir Flair in Park City during 2014 Sundance Film Festival

Come Sundance, all roads will lead to Main Street. Particularly 738 Main Street – The Sundance HQ for Cloud 21 and House of Minerva

Cloud 21 and House of Minerva have teamed up to create the Social Film Loft, a unique and interactive experience, filled with a series of seductively classic events which runs from January 17-20, 2014. During the day, the Social Film Loft, official hub for filmfestivals.com, will be turned into an exclusive celebrity luxury lounge, powered by Google +. KTLA’S Sam Rueben, ABC LIVE, BillBoard, Spin, and  and radio host Kellie Koppel from “Its so LA,” along with Mickey Glazer of the Thewrap.com will be providing audiences with the hottest updates of each day. The lounge will also convert into a “man cave” on football Sunday, as guests enjoy the playoffs with fine cigars and Auchentoshan whiskey all day long.Tom Funk of 4K Film festival will also be present at the venue and will be providing a little surprise for the attendees. The venue will also transform into a press hub, serving as a hosting suite to some of the most talked about films at the festival – Cooties, Red vs. Dead, Liar’s Dice, and Killers to name a few. Day activities will also consist of industry panels catering to the indie filmmakers attending the Sundance and Slamdance Film Festivals.

In the evening, the Houston brothers  will create three unforgettable, star-studded nights of nostalgia, with each night offering a uniquely crafted culture, adorned with a -one –of- a kind outdoor cigar lounge that exudes sophistication. Friday, No Vacancy presents an intriguing speakeasy-inspired Old Hollywood vibe, enhanced with a special burlesque debut,  created by Kate Elftatah’s  Looking Glass Revue. On Saturday, a celebrity guest will DJ the night with Dirty Laundry, as the Houston brothers entice us with an intimate and sexy bootleg atmosphere. Sunday the lounge will turn into Harvard and Stone’s Soda Pop Night, as Chris Masterson, aka DJ Chris Kennedy leads the birthday celebration of brother, Danny Masterson.

CLOUD 21 PR is most thrilled to represent NYC International film winner, Sohrab Mirmont.  Mirmont’s latest film, Free Mason, starring Sean Austin releases in the US this coming Feb. The lovely Stacy Jorgenson, best feature winner of the Santa Fe Film Festival, as well beautiful actresses Wedil David of Valentines Day and New Years Eve, Alana Thompson of CBS’’s Unforgettable will also be in action with us. We are excited to jam it out and represent some of the best musical talent at Sundance 2014.   In attendance with us will be, the UK based  “Tea Street Band,” best known for the song “Summer Dreaming,” and Silent Sleep Project’s Christopher Mcintosh, a singer-songwriter from Liverpool,  who embarked on a two year trip to Berlin to write music. We also bring you Cameron Rafati, lead musician of the high-energy pop- rock band Cameron the Public. Also joining us will be Donna Root, the well-known executive transformation specialist and co-founder of Jigabot, a robotics company who just launched their first product called AIMe, set to revolutionize the entertainment and independent film industries.

Cloud 21 will walk along side with CEO of Red Touch Media and creator of the CNN Africa affiliate channel, Wayne Scholes.  We will also be experiencing this novel Sundance 2014 production with Dave Pichilingi, CEO of Sound City. Sound City is the largest music and arts festival in the UK, playing host to over 360 artists in 25 venues across the city. Cloud 21’s partnerships with By invitation only, will provide its clients with access to venues such as Airbnb Haus, Ski Casanova, Chefdance and The Chateaux.
Cloud 21’s involvement in this year’s Slamdance include the official movie party for the film: “Kidnapped for Christ,” to be hosted by Lance Bass (N-Sync) and Tom DeSanto (X-Men, Transformers) at the LG Music lodge.
Cloud 21 and House of Minerva, along with our other brand partners: Mine Label, Cape Cod Leather, Pocket Rocket Apparel – Australia, Butchers Bunches Preservatives and Udderly Smooth, Belle Journee Organic Soaps and Most Influential Magazine is sure to bring an experience to Sundance 2014 that all will remember.